Question 1

What is MARASA Consumer Intelligence?

Accepted Answer

Consumer Intelligence is on-demand consumer spending insight built on Canadian credit card transaction data. You load a credit budget, ask a question in plain language about local spend, growth, or trade areas, and get the insight with the underlying data that backs it up. It is built for retailers, marketers, product teams, e-commerce operators, and site selectors who need real consumer spending intelligence without a six-figure data contract.

Question 2

How does pay-per-query pricing work compared to a data license?

Accepted Answer

Instead of a $30,000 to $100,000 per year data license, you pay only for the queries you run. You load a credit budget, ask what you want, get the insight, and pay only for that. Example queries range from about $5 for a local spend-and-growth question to roughly $50 for ranking the most underserved markets in Canada for your category.

Question 3

What data does Consumer Intelligence cover?

Accepted Answer

Consumer Intelligence is built on Canadian credit card transaction data with continuous coverage from 2019 to 2026. It tracks every FSA and neighbourhood across Canada, 350,000 merchant locations, and roughly 3.5 billion transactions a year across 350+ categories of data.

Question 4

What consumer questions can I ask?

Accepted Answer

Operators use Consumer Intelligence to answer what people in a specific area actually spend money on and whether it is growing, where customers come from and how far they travel to spend, whether a real-world event actually changed spending and whether it stuck, whether a category is shifting online or in-store in a given market, and how to rank candidate locations for a concept before signing a lease.

Question 5

Can I use Consumer Intelligence from Excel or an AI assistant?

Accepted Answer

Yes. Beyond the web interface, Consumer Intelligence is available through MCP and Excel, so you can query Canadian consumer spending data directly from Claude, other MCP-compatible clients, or your spreadsheets.

Question 6

Which areas of Canada does Consumer Intelligence cover?

Accepted Answer

Consumer Intelligence covers every neighbourhood and region across Canada at the FSA level, including major markets such as Toronto, Montreal, Vancouver, Calgary, Edmonton, Ottawa, and Winnipeg, so you can analyze spend down to a specific corridor or intersection.

Market Intelligence, À La Carte.

How it works

Real Insight Examples

What is your email?

Who are you?

What question (query) would you want answered first?

How often do you currently buy or access third-party data?

How much do you currently pay for data annually?

Which regions are you interested in?

What other data would you want pay-as-you-go?

Request a dataset